Erling Haaland's hometown Bryne celebrates local hero's success

Residents of Bryne, the small Norwegian town that produced Erling Haaland, are basking in the striker's global success. Local shop owner Olinda Haaland, who shares the surname but is not related, expressed the community's pride ahead of Norway's upcoming match against England.

Haaland, now a star for Manchester City and the Norwegian national team, grew up in Bryne, a town of around 12,000 people in southwestern Norway. His rise to become one of the world's most feared forwards has turned him into a local legend.

Local pride in Bryne

Olinda Haaland's fabric shop is filled with Erling Haaland memorabilia, from red hats to No. 9 shirts and action toys. She told the Guardian that the town's affection for the player is immense. 'It's been pure joy,' she said. 'We all love him so much and he's doing so much for Bryne.'

• Bryne is Haaland's birthplace and where he began his football journey.
• The town has embraced his success with widespread displays of support.
• Haaland's former local club, Bryne FK, also benefits from his fame.
• Norway are set to face England in a high-profile friendly or competitive match.

What's next for Haaland

Haaland will next represent Norway against England, a game that will draw extra attention given his Premier League exploits. For Bryne, every Haaland appearance is a moment of collective celebration, as the town's 'Viking' continues to conquer football.